Los Angeles, Jun 15 (PTI) Internet search giant Google has hired Indian-origin engineer Manu Gulati, who was Apple's chip architect for iPads and iPhones, to play a key role in building its upcoming flagship pixel phone, according to media reports

Gulati, who had worked at Apple for almost eight years as a micro-architect, announced the job change through LinkedIn

He is now the Lead SoC Architect for Google

He has at least 15 Apple patents related to chip design under his belt and will be key in Google's plan to build its own processors, the CNBC reported

Google is now expanding their team of chip experts so that it can build their own chipsets for future Pixel smartphones

Gulati was instrumental in Apple's bid to build custom chips for the iPhone, iPad and Apple TV. In the past, he has been responsible for the A4 and A9 chips which powered the 2010 iPad

Apple currently builds its own smartphone processors but Google does not

Apple's newest A10X chips, for example, are built-in house instead of by companies like Intel or Qualcomm. Qualcomm currently supplies its Snapdragon processor for Google's Pixel and Pixel XL smartphones

Google's new hire could help the company differentiate Pixel from the many other smartphones by other vendors that run Android on Qualcomm (QCOM, -0.92 per cent) chips. And Gulati's exit is seen as a set back for Apple (AAPL, -0.98 per cent), which has filed a number of chip-related patents that credit Gulati as an inventor

Gulati's LinkedIn profile says he is now Google's lead SOC architect. SoC stands for system on a chip

He has also been employed by Broadcom and AMD

With Gulati now part of its team, Google can have an edge over other companies while it comes as a significant blow to Cupertino-based Apple

"Apple filed a total of 15 chip-related patents that credit Gulati as one of the inventors. Some of these filings describe fundamental chip architecture, while others are more specific to certain applications," the report said

If Google begins building processors in house, like Apple, it would potentially cut down on Google's reliance on Qualcomm, the report said

Other firms, such as Huawei and Samsung, have also started to build chips in-house, allowing them to rely less on potential supply restraints from outside parties

A spokesperson for Apple was not immediately available for comment, the report said

Google confirmed that Gulati is now working for the company but declined to provide additional details.